Blizzak Ice
Winter Car tyre
Blizzak Ice is the new Bridgestone studless winter tyre for passenger cars.

Superior Ice Performance
Braking distance reduced by 8% on ice vs. predecessor*

Outstanding wear life
Wear life increased by 25% vs. predecessor*

Comfort
Optimal ride comfort and low noise
(-7db vs average studded tyre**)
Technical features & benefits
  • Compound maintains softness at very low temperatures
  • Multicell pores ensure optimal contact with the icy roads. Grip on Ice & Snow
  • Compound formula improved for higher resistance to frictional force. Wear life
  • Multicell pores are constantly exposed as the tread wears optimized contact pressure of the shoulder blocks for improved braking. Sustainable performance over tyre life (until snow platform is reached)
New tread design
  • Sipes remove thin layer of water
  • Edges of blocks and sipes bite the road surface
  • Less block deformation with new sipe design
  • Larger contact area. Grip on Ice & Snow
  • Higher block stiffness. Wear life
  • Optimal groove design for air flow dispersion. Lower noise
Active multicell compound II
SYNERGY BETWEEN NEW COMPOUND TECHNOLOGY AND PATTERN DESIGN
Why tyres slip on icy roads
Tyre slippage is caused by the thin water film above the ice surface.
How active multicell compound works
  • By removing this waterfilm, the contact between road surface and the tyre is increased for better grip.
  • The multicell compound features microscopic pores and thick tubes to absorb this waterfim.
  • The water clearance effect assures proper contact with tire road.
Find the nearest Bridgestone dealer